Meet Ian Sampson

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About Me

I am a seasoned consultant with a solid background in technology, finance and business. I ​started my career as a Chartered Accountant at Ernst & Young, but quickly escaped into the ​world of technology and management consulting.

In the last 25 years, I have worked in international finance markets, established and managed ​successful international technology consultancies, and held executive positions with ​companies in the UK, Europe, the USA, the Channel Islands, and Australia.

I currently run Accelerati, a consultancy that assists Salesforce.com customers in maximizing ​their Salesforce investment.

When I am not working, you can find me volunteering as a lifesaver or spending time with family ​and friends near or on the water, whether boating, paddling, or swimming. I actively support ​grassroots technology and the startup ecosystem by devoting his time to industry bodies and ​community groups to foster innovation and growth.

In 2014, Ian founded Accelerati, a consultancy ​dedicated to helping businesses realize their full ​potential with Salesforce.com. Ian identified a ​significant gap in the industry — being a partner for ​Salesforce customers who want to implement CRM ​themselves, but have an expert guide them through ​the process.

At Accelerati, Ian and his team focus on empowering ​businesses to get the most out of their Salesforce ​investment by showing them how to run their ​operations on the platform effectively.

His mission is to turn managers into rockstar ​performers, guiding them in seamlessly integrating ​Salesforce into their workflows and achieving ​exceptional results.

Ian is the founder of Move Your Customer, a community ​of professionals dedicated to helping business leaders ​get the most out of CRM.

Ian is the author of "CRM Strategy Simplified," a ​groundbreaking approach to Customer Relationship ​Management (CRM) that has been widely acclaimed as ​the missing manual for business leaders.

It is considered essential reading for anyone looking to ​succeed with CRM. It offers a clear, actionable roadmap ​for achieving customer success and maximizing the ​value of CRM systems within an organization.